Content that makes guests book the better room.
Content quality drives search ranking, OTA conversion and revenue. We measure it against your competitive set, fix it with your team, and keep it right.
Impact
Better content is measurable.
Quality Score
Every channel and every hotel type moved up.
Average across 35 hotels, from the first audit (2021) to the second (2023).
Before
After
+18points on the average Quality Score
By channel
- Expedia55 → 68 +13
- Booking.com43 → 57 +14
- Hotel website36 → 62 +26
By hotel type
- Resorts42 → 66 +24
- Key cities48 → 61 +13
- Secondary cities41 → 59 +18
Dots mark the score before and after; the bar between them is the gain. Our Content Quality Score on a 0 to 100 scale, from two audits of the same 35-hotel chain, 2021 and 2023; the client is not named. Green 80+, yellow 65–79, orange 50–64, red below 50.
Hotel success stories
Real hotels, measurable results.
A 35-hotel Mexican chain
Two audits of 35 hotels, two years apart. The average content score rose 43% and 30 hotels improved by 5 points or more.
+43% average content score 44 → 62
The chain's 14 resorts
The resorts changed the most: the average score rose from 42 to 66, and the share of content needing correction fell from 62% to 39%.
+58% average content score 42 → 66
The chain's 12 hotels in key cities
A mixed picture: eight of twelve hotels improved clearly and four did not move, so the average rose from 48 to 61.
+26% average content score 48 → 61
How it works
We define the ideal, then close the gap.
Measure
We score every photo, description and review against an ideal set of 500 to 1,000 variables.
Plan
A written action plan, ranked by impact, built on best practice and your competitive set.
Improve
We work with your team in each channel and verify that every change is live.
Ready to see your own score?
Start with a content evaluation. We will show you where each channel stands against your competitive set.